Press Kit

Our Story Banner


My name is Sonja Fernandes and I'm the owner of SF&Co. I'm 28 years old and live in London, ON with my fiancé and our two dogs; a 10 year old Chihuahua named Cali and a 9 year old Boxer named Babe. I live for cuddling my dogs, watching bad reality television, practicing yoga, and eating delicious food.

Growing up, I had a passion for animals. I found my happy place helping my grandparents on their farm in Exeter, ON. Since graduating from the University of Western Ontario, I've started various business' ranging from charities to fashion. These experiences have led me to start SF&Co in June 2017. My journey of making high quality, cool products for people and their pets is just getting started and I'm excited to see where it will take me.

Philanthropy is very important to me. I love giving back to my community and giving a voice to those who don't have one. I volunteer and donate to charitable organizations on a regular basis. I believe the bond between people and pets deserves to be celebrated and that's why I started SF&Co. 

Our Mission Banner

SF&Co is a pet lifestyle brand of handmade apparel and accessories for people and their pets. All pet products are handmade in Canada using high-quality and cool materials that are designed with people and their pets in mind. At SF&Co we want to take our mission into the community and help save animals. On a quarterly basis, we donate to animal rescue organizations around the world. 

We’ve been lucky enough to donate over $1000 to the Animal Rescue Foundation of Ontario (ARF). We look forward to spreading the love and helping various animal rescue organizations that make a positive impact around the world. Starting May 2018, 5% of every sale will be donated quarterly to a new animal rescue organization selected by our fellow animal lovers. 

Company Facts Banner

How long have you been in business?

The business launched in June 2017 after ending a previous business venture, Ezzy Lynn. I knew I had a passion for business, social entrepreneurship, making products and animals and so I combined my previous experience with these passions to create the model for SF&Co.

How many customers have you served?

We have customers all over the world from Newfoundland to California to Turkey and Australia. However, most of our business comes from our hometown London in Southwestern Ontario. As of April 2018, we’ve been happy to serve over 700 animal lovers.

How many units have you sold?

Every season, SF&Co launches a new collection. There is at least 5 new patterns in each collection as well as new and trendy products for people too. To date, we’ve sold over 2000 units worldwide.

Where is your business located?

SF&Co is located online at as well as in person at The Market at Western Fair District at 900 King St. every Saturday from 8am-3pm. We will also be participating at local pet events this summer like Bark in the Park, Wienerfest, Pawlooza, Winona Peach Festival and Barktoberfest.


Please feel free to download and use any of the following photos for press purposes only.

 Sonja, Owner of SF&Co

SF&Co Text Logo



Since launching in 2017, we’ve been able to quickly grow our social media following and engagement to over 5000 followers from Instagram, Facebook and Twitter.


Our audience is fully engaged in our content and we work hard to put out the best possible. There are lots and lots of adorable animal photos, sprinkled with fun pet quotes and sharp product photography. We pride ourselves in our ability to create beautiful content for our audiences to enjoy and we actively post on social media, 3x per day.



“I am elated to embark on this new adventure with SF&Co. I hope you continue to support my journey.” – Sonja Fernandes, owner at SF&Co.

“Anyone who knows me, knows I love animals. Growing up, my dad bred dogs and so I always had multiple running around and puppies too! I’ve also always had a passion for fashion. My grandmother, a seamstress, would hand make clothes for me and my pets so that we could match; even down to the shoes. Today, I find it difficult to find high quality, stylish apparel and accessories for my pet and I to match. That’s why I created SF&Co.” - Sonja Fernandes, owner at SF&Co.

“All of the SF&Co products are great! The bow tie has an elastic neck band so my dog does not need to wear his collar to attach it, which I LOVE. Sonja is so sweet and my dog has loved repping SF&Co. We can't wait to order more products!” - Erika McCracken, happy SF&Co customer

“We absolutely love SF&Co they have one of the best prints ever! The quality is amazing!!! Mason is more than ready for his first Christmas !!!” – Michelle Ibarra, happy SF&Co customer

“Love all the prints and different accessories! Super friendly and easy to talk to. I love that they range from super girly to manly! Absolutely love supporting a local business that gives back to rescues, insanely cool. Prices are so reasonable and everyone can afford it.” - Jenna Padfield, happy SF&Co customer